The advertising and marketing boss of the Australian Grand Prix has hailed Netflix’s Drive to Survive as “a advertising and marketing bonanza for Components 1” – and stated feminine viewers have dramatically elevated.
Whereas the sequence has been criticised each throughout the sport and outdoors for creating unrealistic narratives, there may be no denying Drive to Survive has introduced an enormous variety of new followers to F1.
Netflix don’t launch viewing figures however contemplating the sequence has been renewed every year since 2019, it may be assumed the viewership is giant sufficient for the streaming service to warrant shopping for the rights to movie it.
These inside the game have additionally observed a rise in addition to a diversification of these watching.
“It’s been distinctive. It’s been a advertising and marketing bonanza for Components 1,” Australian Grand Prix Company CEO Andrew Westacott instructed Sky Sports activities F1.
“It was nice as a result of it offers individuals an perception into the game that so many individuals have liked for 70 years.
“However I’ll offer you one tangible instance – ticket buying was 75 per cent male to 25 per cent feminine. Buying for this yr was 60-40, so there’s a big improve in feminine buying.”
The impression of the sequence has been most keenly felt within the US, with curiosity within the sport persevering with to rise. Three US races are scheduled for the 2023 calendar and McLaren crew boss Zak Brown stated Drive to Survive is “making a distinction”.
Brown stated this was greatest exemplified when he ran into US tv presenter and former NFL participant Michael Strahan.
“He got here as much as me in a New York restaurant. A really well mannered man who likes McLaren. And the very first thing he stated to me was ‘I noticed you on Netflix!’ So I believe that [it has] made a distinction, particularly within the US,” Brown stated, quoted by Motorsport Whole.
“The thrilling factor about Components 1 is it’s closed off. You couldn’t look inside.
“Individuals have wished to see what’s happening within the Components 1 paddock for years. However they weren’t allowed to. However now now we have opened our doorways and plenty of are amazed.
“It’s given Liberty [Media] the chance to develop the game in a short time and do issues like Netflix.
“I believe what’s most necessary is it’s finished some great issues to usher in new followers world wide. So we’re very supportive of Netflix and what they’re attempting to perform, even when they take just a little little bit of artistic licence right here and there.
“I believe it was primary in 25 international locations. So I believe the first purpose of Netflix is to entertain and produce new viewers to F1. And I believe it’s completed that tenfold, which is nice.”