Domenicali: Las Vegas GP addition does not dilute US market

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Domenicali: Las Vegas GP addition does not dilute US market

System 1 president Stefano Domenicali will not be involved that holding three races in america will dilute the market.

Domenicali has made no secret about his willingness to shake-up the calendar within the coming seasons, and already he has backed that up by confirming that the Las Vegas Grand Prix will make its debut in 2023.

That signifies that System 1 is about to have three races on the 2023 calendar, with Las Vegas becoming a member of the Miami Grand Prix and america Grand Prix on the Circuit of The Americas.

To have two races in the identical nation is way from unusual in System 1, however to have three in a rising market like america, which System 1 desires to take advantage of, is that too many?

Domenicali doesn’t consider that that is the case, moderately, he defined that each one three races in america will add worth and goal barely completely different demographic teams.

“No dilution, it’s an added worth for everybody, as a result of we’re hitting the completely different targets by way of demographics and site,” he stated, as quoted by

Domenicali: Las Vegas GP addition does not dilute US market

Domenicali added that the viewers for System 1 in america is made up of plenty of younger folks, a youthful really feel which he sees represented within the low common age of the grid.

So, Domenicali talked up the function which the drivers play within the growth of the game.

“The fantastic thing about the expansion of our sport on this nation is we’re reaching plenty of younger folks which might be beginning to be thrilled by our sport,” he acknowledged.

“We’ve seen earlier than our eyes the drivers, [they are] very younger. They’ve the opportunity of sharing by way of the social channels additionally who they’re, selling our sport.

“Via them, I believe there will likely be a terrific connection to develop the game in the correct dimension with the correct concepts.”

For thus lengthy america had confirmed a really tough marketplace for System 1 to crack, this actually not helped by the notorious 2005 United States Grand Prix.

However Netflix’s Drive to Survive collection proved considerably of a catalyst for F1’s recognition increase within the nation, with the 2021 United States GP at COTA drawing in a crowd of 400,000, a file for each that Grand Prix and the venue. This was a fourfold improve on the attendance for the primary United States GP on the observe again in 2012.

Forward of the 2022 season, a brand new deal was struck to safe COTA’s place on the calendar by way of to 2026.

Now there may be nice anticipation surrounding the Miami GP debut, with pre-sale tickets promoting out in underneath 40 minutes, whereas the announcement of the Las Vegas Grand Prix has usually been met with nice positivity.


Domenicali admitted that just some years in the past, development like this in america would have been unimaginable, however now that it’s actuality, System 1 desires to totally capatalise on it.

“In case you assume the place we have been three years in the past, it was tough to have one grand prix full of individuals,” stated Domenicali.

“Now we’re heading to a scenario the place this 12 months we’re going to have two occasions completely bought out.

“It’s providing you with the magnitude of what the US will characterize for System 1. We really feel the vibes, we really feel it’s actually one thing that should belong to this nation. It is a big alternative.

“To assume that subsequent 12 months we’re going to have three races within the US, if you happen to assume once more again a few years in the past, you’d say you’re loopy.

“We’re centered on ensuring this could be one of the crucial vital markets for F1, not forgetting in fact that we have been born in Europe, and we’re a worldwide sport.

“That is our dimension, and we’ll keep as it’s in that respect.”




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